Rah A. McRae
Senior Analytics Engineer · Independent Consultant · Creative Technologist
5+ years in data transformation, warehousing, and orchestration — turning raw data into models and semantic layers teams can trust. Senior Analytics Engineer at Fetch. Independent consultant as Consult Rah.
- consult.rah.ny@gmail.com
- 🐙 GitHub
- github.com/rahmcrae
- linkedin.com/in/ramcrae
- 📍 Location
- New York · Remote · ET
🙋🏽 About
Rah is a multi-disciplinary data professional — inquisitive about, and skilled in, using technology to build data-driven solutions. Born and raised in Brooklyn, NY, and coming from a family of educators, Rah holds a B.Sc. in Finance & International Business from Binghamton University School of Management. Today, Rah is a Senior Analytics Engineer at Fetch, and an independent consultant as Consult Rah, with several years as an Executive Career Coach and Senior Data Analytics Instructor within the COOP community.
Three things define how Rah works: resilience — treating obstacles as a chance to grow rather than a setback; a genuine enthusiasm for learning that keeps them a perpetual student; and a synergistic, collaborative style built on listening and empathy. Off the clock: creative-technology pursuits, the outdoors, community building, traveling, and being a parent to two cats and a Yorkie.
🧰 Services
Full-time at Fetch. Available for a limited number of independent engagements each year.
🗂️ Analytics Engineering & Data Modeling
Data modeling, pipeline orchestration, and dashboards on dbt, Snowflake, and Airflow — raw source to a number a team can trust.
🧠 Semantic Layer & AI Enablement
One metrics definition, enforced everywhere, so a dashboard and an AI agent return the same number. What makes AI-assisted analytics safe to ship.
🧭 Data & IT Strategy
Roadmapping and tooling decisions for teams that know something's broken but not what to fix first.
🎤 Coaching & Speaking
Career coaching, resume and interview prep, and speaking on leadership and career development — for students and career-changers moving into data.
💼 Experience
📈 Fetch
"America's Rewards App" — users earn points shopping, scanning receipts, and playing games across 600+ brands, redeemable for gift cards.
- Progressed Data Analyst → Senior Analytics Engineer over 5+ years. Own dbt/Snowflake data modeling and Airflow orchestration for a platform serving 12M+ daily active users, plus real-time pipelines on Kafka and Apache Flink for low-latency event streaming.
- Cut batch processing costs by $300/day and infrastructure deploy time via Terraform (20+ repeatable deployments). Automated data quality testing (dbt tests, custom SQL) cut incident response time ~20%.
- Ship dashboards and reporting (Grafana, Tableau) that partner and revenue teams check daily. Led cross-team data model standardization, aligning business logic and metric definitions org-wide.
🧑🏽🏫 COOP
A nonprofit fellowship equipping first-generation and low-income college grads with the skills and connections for careers in data, marketing, and finance.
- Taught SQL, Excel, Tableau, Power BI, and Python to career-changers moving into data analytics. Instructor → Senior Instructor → Executive Coach.
- Designed curriculum. Led career coaching and project management across multiple cohorts.
📣 MediaCom
A global media agency under WPP/GroupM (since merged into EssenceMediacom), managing ad buying and marketing science for global brands.
- Engineered end-to-end data pipelines integrating multi-channel sources — display, online video, search, e-commerce, social, and programmatic — for the MARS account (Temptations, IAMS, Sheba).
- Automated reporting and analysis workflows with Alteryx, Microsoft SQL Server, and Tableau, turning insights into campaign optimization recommendations across channels.
📣 Microsoft Advertising
Microsoft's digital advertising platform — search, display, and video ads across the Microsoft Advertising Network (formerly Bing Ads).
- Built interactive dashboards (DAX, Azure, Power BI) that powered sales pitches and improved client engagement across pharma, retail, banking, and auto verticals.
- Monitored account health for top-tier clients across ~5 verticals; optimization insights contributed to the team exceeding its Q1 2019 revenue quota.
📣 Havas
A global communications and marketing services group, spanning creative, media, and data consulting for brands worldwide.
- Supported the LVMH account — BVLGARI, Moët & Chandon, Veuve Clicquot, Celine, Loewe, Marc Jacobs, Kenzo — on marketing science and data consulting engagements.
🗃️ Selected Projects
🧾 Summary: Senior Analytics Engineer with 15+ years in data, 5+ specifically in analytics engineering — data transformation, warehousing, orchestration, semantic layers, and the AI-ready foundations that sit under them. Also an independent consultant, a former data analytics instructor, and a mostly-willing employee of two cats and a Yorkie.